After you chose a web hosting service for your blog, the next decision that you will have to make is to choose a WordPress theme. As you may know, there are as many WordPress themes available as there are web hosting services - maybe even more. Choosing the best one for you from among the many available is not an easy task.
In my case, I chose the Genesis Framework from Studiopress. While the Genesis Framework is not technically a theme, it operates in the same way, and it offers more functionality than a normal theme.
I chose Genesis for Seven Reasons:
1. Search Engine Optimization
You will spent a lot of your time and money developing your blog, and you want to make sure that people can find it. A key to this is ranking on high in Google search rankings. Genesis has been fully search optimized by Greg Boser, partner and SVP of search marketing powerhouse BlueGlass Interactive. Greg has done the work so that you don’t have to. You can let Genesis focus on SEO, and you can focus on your content.
2. Theme Designs
Genesis is the way to go if you want a professional design without paying a professional to create it for you. Whether you want a sleek professional look, a minimalistic look, or something in between, Genesis can deliver it all.
Another benefit of having the Genesis Framework is that you can instantly change the look of your site without loosing anything. You can radically change the look of your site every week if you want to, and you’ll never hurt your search engine rankings because the design is kept completely separate from the core code.
An additional bonus is that you can pick up the StudioPress Pro Plus All-Theme Package, and get access to all of the themes that they offer now AND every theme that they create in the future — at no additional cost.
3. Unlimited Everything
With the Genesis Framework, one low price entitles you to unlimited support, unlimited updates, and an unlimted number of sites that you can use it on. You also get lifetime access to their world-class support team and forums.
Having your site hacked is not fun. It is expensive, time-consuming, and a big hassle To prevent this, Studiopress brought in security expert Mark Jaquith to make sure the Genesis Framework has state-of-the-art security. So you can worry about your content and not the security of your site.
5. Instant Updates
Many sites are hacked because they haven’t been updated, and blog owners don’t update because it can feel pretty complicated. With Genesis you to can update you site instantly with the click of a button. Everything is pre-tested and your site will continue to work just like you want it to.
6. Easily Customizable
Genesis offers six different page layouts and a huge number of widgets that you can use anywhere on your site – not just in the sidebar. Genesis offers features to make it simple to set up your site exactly the way you want it. And if you change your mind later, you’re just a few clicks away from creating new sections and functions. Want to update your font size and choice? Change the categories you display? Adjust the number of posts you show on your home page? All these and many more can simply be selected from a drop-down box.
7. Developers You Can Trust
Genesis has been developed by bloggers for bloggers. They have carefully considered the features and benefits that you will need, and packaged them to help you create the exact look that you want. Genesis is the framework of choice for many professional bloggers including; David Risley, Brian Clark, Matt Mullenweg, Darren Rowse, Chris Brogan, Jon Loomer, and Brian Gardner.
The Genesis Framework is simple and reliable. It is SEO optimized and has state-of-the-art security. It’s powerful and highly customizable design make it the one-stop solution to your needs for a blog theme.
Comment below on your experience with the Genesis Framework.